Exclusive: Chanel Unveils Top Model-Studded Campaign for New Métiers d’art Collection

Today, Chanel is unveiling its spectacular new campaign for its 2020 Métiers d’art collection, featuring an impressive roster of some of the world’s top models – and FASHION has the exclusive first look at the images.

Directed by the legendary Sofia Coppola, the campaign was shot by Melodie McDaniel in 31 rue Cambon and the apartment’s iconic mirrored staircase provides a stunning backdrop to the photographs. It’s fitting that both Coppola and the staircase should be involved in the campaign – when the collection was shown on the runway at the Grand Palais back in December, Virginie Viard worked with Coppola for the show’s decor, recreating Mademoiselle Chanel’s iconic apartment (including the staircase) for the event.

“We thought about the original shows that were held at 31 rue Cambon, and how great it must have been to see the models walking by so close, and the setting by Coco’s mirrored staircase, which always gives me a thrill to see,” says Coppola in a release.

Gigi Hadid, Mona Tougaard, Vittoria Ceretti, Rebecca Leigh Longendyke, Anna Ewers, Ola Rudnicka, Pan Haowen and Blesnya Minher feature in the campaign, which tells the story of a journey from the apartment to La Coupole in Paris, a restaurant frequented by the late Karl Lagerfeld and his friends for nights filled with fine fare and dancing.