Total Solar Eclipse 2024 Totally Texas T-Shirt B0CR84X6FQ . The move isn’t a complete headscratcher. For one, it allows these mass-market brands to get their slice of the more than $100 billion US wedding industry, according to The Knot Worldwide, a wedding planning and vendor marketplace.“These companies see bridal as a natural extension of their business given that they are already present in many of these product categories,” said Janine Stichter, managing director and consumer retail and lifestyle brands analyst with global financial services and market research firm BTIG.Plus, many of their core customers are older GenZers and younger Millennials who are in the sweet spot age demographic for getting married and attending weddings, she said.“The move into wedding wear makes sense so long as it’s not a distraction from their core business,” Stichter said.
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Total Solar Eclipse 2024 Totally Texas T-Shirt B0CR84X6FQ . Clothing store Abercrombie & Fitch — which has undergone a major metamorphosis by shedding its overtly sexualized marketing strategy of the past to more on-trend, age-appropriate and parent-approved clothing — is continuing its evolution, by going after brides.The retailer in March launched the A&F Wedding Shop, a collection of more than 100 pieces for brides, the bridal party and wedding guests, all priced from $80 to $150.Beyond dresses, the collection includes items such as bikinis, pajamas and skirts for other events tied to the wedding.“Our customers live for the long weekend, and when we asked them about their exciting upcoming getaways, we heard so many of them speak about wedding weekends, wedding-adjacent occasions, and the all-important question of what to wear, which this collection is perfectly designed to answer,” Carey Collins Krug, chief marketing officer of Abercrombie & Fitch Co., said in a statement announcing the launch.
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