Soup For My Family T-shirt . Narrated by actor, filmmaker and comedy icon Chris Rock, “Playoff Mode. It’s a Thing” highlights NBA players as they prepare to compete for postseason glory and earn a spot in the NBA Finals presented by YouTube TV.Two-time Kia NBA Most Valuable Player and 2023 NBA champion Nikola Jokić (Denver Nuggets) and five-time NBA All-Star Jayson Tatum (Boston Celtics) headline a cast of NBA stars that includes Jalen Brunson (New York Knicks), Anthony Edwards (Minnesota Timberwolves), Shai Gilgeous-Alexander (Oklahoma City Thunder), Chet Holmgren (Thunder), Damian Lillard (Milwaukee Bucks), Donovan Mitchell (Cleveland Cavaliers) and Jalen Williams (Thunder). The players are joined by ESPN’s Malika Andrews, TNT Sports analyst and NBA legend Shaquille O’Neal, Latin music superstar Anuel AA, celebrity chef Guy Fieri and five-time GRAMMY Award-winning rapper Lil Wayne.
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Soup For My Family T-shirt . The film opens with Tatum in a press conference as Andrews poses a simple question: “Is Playoff Jayson a thing?” Although he denies it, the highlights speak for themselves. Rock then asks each player the same question, to which all repeatedly insist, “It’s not a thing” over a string of highlights that prove otherwise. Ultimately, Rock arrives at the only acceptable conclusion – it’s clearly a thing.“The campaign plays on the idea that the playoffs unlock an elevated version of all of us, from passionate fans to the unrivaled competitors across the league,” said NBA Chief Marketing Officer Tammy Henault. “We are also thrilled to unveil a new original sound that captures the spirit of the game, and over time, will build association with our fans around the world, instantly igniting their excitement for the NBA.“Playoff Mode. It’s a Thing”, which was directed by Felix Brady and created in collaboration with Translation. A corresponding print, digital and audio campaign will also be featured in high-impact placements such as out-of-home across more than ten U.S. cities and at major events.
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